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The Need for Authentic Marketing in a World Drowning in Advertising.
Marketing.
It’s one of the single most powerful tools for growing a business, brand or idea.
Done right it has the ability to grow your business from a simple idea to a thriving 6 or even 7 figure business in as little as one to two years.
Done wrong and you can waste thousands to 10’s of thousands of dollars and end up staying in the same place (or even going backwards).
Done very wrong and you can bankrupt your business or completely tarnish your brand and reputation.
And for most business owners I would say they usually fall somewhere in between the done right and done wrong area.
Doing some things right and other things wrong.
In fact, in many instances, I would argue that what businesses think they are doing right they are actually doing wrong.
Like what you ask?
Well, let’s take a look at some examples.
Now some of these examples may seem like an exaggeration and maybe they are some extreme examples.
But I have seen all of them in play one time or another.
Perhaps you have seen (or even used) some of these yourself:
